Carla A. De Baldo - Performance Coach and Vice President of New Markets
Carla brings more than 38 years of award-winning financial industry leadership experience to ServiStar Consulting Clients with an extensive background in the areas of operations, financial investment, commercial banking and lending services.
Carla served as SVP/Chief Sales Officer, and member of Senior Management for First Commerce Credit Union for 10 years. While there, the credit union more than doubled their size and increased members by more than 40%. As head of Retail, Carla led the branches; call center, and branch operations support.
While at FCCU, Carla started and dramatically grew the Commercial Services Department to become one of the top recognized business loan providers in their communities. In fact, the Small Business Administration's North Florida District Office named FCCU the Top Credit Union of the Year stating that they made it easier for businesses to get the loan they need with a service model that included local decisions and approvals with superb knowledge and advice.
Additionally, Carla spearheaded efficiencies and innovation, having converting all Financial Center Drive Thru's to Interactive Teller Machines and moving to a universal teller model. While doing all of this Carla began and led the Credit Union's Foundation, which started a series of SmartMoney workshops targeting college students in our area, and designed to teach young adults about the importance of sound financial habits. In 2016, FCCU was named national 2nd place winner of the Credit Union National Association's Desjardins Adult Financial Education Award, for the FCCU Foundation's work to teach personal finance concepts in the communities we serve, including through our area colleges/universities."